Degree
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
Department
Contact
Marketing at St. Mary’s
In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations. Students gain strategic marketing decision-making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about products and services.
The innovative curriculum includes marketing strategy development for the digitally connected world. Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.
Degree Plan
Students can choose from two tracks within the Marketing program:
St. Mary’s also offers two minors in Marketing:
Courses
Highlighted courses include:
- Consumer Behavior
- Communication Strategy and New Media
- Marketing Analytics
- Marketing Strategy
What can I do with a degree in Marketing?
Career and Internship Opportunities
Students in the Marketing program have obtained jobs or internships with the following companies, among many others:
- Aleuro
- Anomaly
- CPS Energy
- GE Healthcare
- Gartner
- H-E-B
- NuStar Energy
- San Antonio Economic Development Foundation
- Spurs Sports and Entertainment
- Toyota Corporation
- Union Pacific
- USAA
- Valero Energy
- Vita Coco
- Weber Shandwick
Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.”
Jocelyn Alvarez Bibian (B.B.A. ’20)
Outside the Classroom
American Marketing Association (AMA)
The St. Mary’s University AMA chapter provides students with hands-on opportunities to learn and apply marketing skills and engage with marketing professionals.
Faculty
-
Violeta Díaz, Ph.D. Associate Dean and Emil C.E. Jurica Professor of Finance -
Siti Aqilah Jahari, Ph.D., FHEA Assistant Professor of Marketing -
Mathew Joseph, Ph.D. NuStar Professor of Marketing -
Nicole Kirpalani, Ph.D. Lecturer of Marketing -
Zecong Ma, Ph.D. Associate Professor of Marketing -
Guillermo Martinez, J.D. Visiting Assistant Professor of Marketing -
Gail Ribalta Adjunct Professor
Similar Programs
Business Administration
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
International Business
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
Management
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2019/11/marketing-400×420-1.png
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